6 Ways to Attract Customers to Your Coffee Shop

You are probably not the only person with a coffee shop on the street. This is because coffee is the most loved beverage in the world and every business person wants to take advantage of it. So a lot of people will ask this question: how can I attract more customers to may coffee shop? The secret is just being different from your competitors and give your customers what they cannot find elsewhere. So here are some of the things to implement if you want to attract customers to your coffee shop.

1. Start a loyalty card scheme

This is a trick used by many businesses but rarely will you find a coffee shop indulging in this scheme. But you can design simple matt-finish business cards with boxes to stamp. The best part is that they are quite cheap. Since you will be giving away your coffee at a reduced price, you will reduce your profit margin. But the extra customers can make all the difference you need. So it is advisable to invest in a custom-made ink stamp or unique hole-punch that will side step cheaters and at the same time give more people the chance to enjoy your coffee.

2. Make use of social media

Social media is by far the most powerful marketing tool all businesses are making use of. It is cheap and quite easy to use. But the trick here is to get active and engaging.

A successful social media strategy normally has a professional input behind it. But if you don’t have the finances to pay someone to make your social media handles active, you can take a personal interest and do a lot on Facebook, Twitter and Instagram. This is the best way to build your brand awareness and drive people to your coffee shop.

3. Refresh the look

A cup of coffee has the power to refresh and reenergize a dull customer. But before the customer even orders for a cup, he/she should be excited to be at your shop. The best way to ensure that happens is to refresh the look of your shop.

Most people think that the vintage and industrial look is what makes a coffee shop sell coffee. But that is a misconception. In fact, a good research on the new trends will give you the breakthrough you have been looking for. So other than just changing the décor of your shop, consider refreshing your coffee mugs and changing your entire coffee display.

4. Build a community

As you try to appeal to new customers, it is also important that you consider your different audience segments. If your shop needs that business traffic, offer a business special or brag about the free Wi-Fi on offer.

If your coffee shop is frequented by students, you can offer them a discount at off-peak hours. All this will help you build a community and create a relationship with your customers. This is how you will make loyal customers.

5. Get more electrical outlets

If your Coffee shop is surrounded by students or if you have free Wi-Fi, it only makes sense if you install electrical outlets for your customers. In fact, laptops are like an extension of the body of a student or a freelancer. Customers don’t want to take coffee in a coffee shop that has no power outlets because they don’t want to worry about the devices going off. You can attract customers buy installing sockets.

Most business owners think that adding such things will make customers to stay longer and take up valuable space that could be occupied by new customers. Well they are wrong. Active and busy cafes normally attract potential customers. This shows that you have a great customer base which means there is something right about your shop.

6. Plan seasonal events

If you are looking for the best way to encourage the fall spirit then you should consider hosting a seasonal event at your shop. For instance, you can organize a craft event or coloring contest for the children in the neighborhood. Make sure you display their art on your wall and it is through such events that you will have the entire family come to your shop. You can also take part in neighborhood or city’s various events. Get a booth and sell your coffee at the event.

7 Things You Should Know Before Opening a Cafe

Did you know that it’s projected that by the end of the year, over a million new restaurant locations will be opened around the US? Well, it is estimated that these restaurants will be able to employ close to 15 million people who accounts for 10% of the US labor force.

As you can see, opening a restaurant will surely work for you especially if you overcome one of the biggest fears that plague every entrepreneur – failure. Let’s face it. All successful entrepreneurs from around the world have had to overcome the fear of failure. As a result, they have been able to achieve their goals and even watched their investments grow and expand.

Before starting a cafe, here are 7 things you need to keep in mind.

1. Success will not occur overnight

Whether your new cafe is located near a high traffic area or your coffee is the tastiest in the whole city, success will not occur overnight. Before attaining, success, there is a lot that needs to be done. For starters, you have to identify the customers you want to attract.

Another important point to consider is management. If you lack the experience of running a restaurant, be warned. The end results will not be great. This is the same if you decide to hire inexperienced waiters and baristas.

To ensure success, you have to find the right location, hire experienced staff, market your restaurant and provide the best service to your customers.

2. Offer extra value to all your customers

Ever heard of this saying “the customer is always right.” Well, it’s true. If you treat your customer badly, they will end up leaving a bad review on your social media pages or other online platforms. If customers visiting the area read these bad reviews, they will opt to visit another cafe.

Since you don’t want this, you need to go the extra mile when providing services to your customers. Here is what you need to do. Find a unique concept that meets the needs of your customers. For instance, if the location you are planning to start your restaurant is frequented by college students, opening a high end cafe will not work well but an affordable one would.

When it comes to food and beverages, try to diversity your offerings. Instead of concentrating on what other restaurant are offering, why not specialize in new products that cannot be found in your area.

Lots of research is needed here.

3. Familiarize yourself with the suppliers

Now that you are starting your own restaurant, do you know where you can source your ingredients – pastries or the best coffee? Walking into a store and purchasing stuff for your cafe will not work. You need to find a dedicated supplier for what you are looking for. For instance when it comes to coffee, find a supplier who specializes in the best.

By doing so, it helps to ensure that your cafe will always be stocked. In case something runs out, your supplier is only a phone call away. Just make the call and they should deliver the supplies to your restaurant. If you don’t have a dedicated supplier, be prepared to face the wrath of your customers.

4. Hire people you can trust

To ensure your cafe idea becomes successful, you need to hire people you trust from the word go. For instance, when it comes to locating the right premises for your restaurant, you need to hire an attorney with real estate experience. He or she is well versed with lease agreements and should be able to advice you.

You also need a highly experienced accountant. Since you will be running the business, you need to have someone you can trust when it comes to finances and taxes.

5. Pricing is not rocket science

It is quite tempting to price your food and beverages highly when you start your restaurant because you want to profit and expand. Well, it does not work that way. The best way to go about pricing your food and drinks is to calculate the quantity you need to sell in order to break even.

If you are delivering food and beverages to customers, the delivery fee should be included and must be able to cater for fuel and wages paid to the delivery guy. You don’t want to offer free deliver and end up paying the delivery guy from your pocket.

Refrain from pricing your food and beverages too high. People have yet to taste your food and other offerings so, they are not familiar with your brand. Don’t price your food and beverages too low either. This will surely lead to the death of your restaurant.

6. Plan your menu to cater for all

Planning your menu is an important item to factor in your plan before opening your business. Your menu should largely be influenced by the theme of your cafe.

You can also study trends and add new menu items. Apart from that, you should have a menu that caters for different ages – adults and kids plus a menu that also caters for different people – vegan and vegetarians.

7. Business permits and licensing

You cannot open and run any business without a license. Whether it’s a food truck or a high end restaurant, you need a business permit or license to operate. To have these documents, reach out to your local government office. Apart from that, you should consider other requirements – state and federal. This will ensure that your new business is in compliance with the law. You don’t want to be shut down just when your restaurant is gaining popularity.